Scratch to 100 cr turnover - Karnataka's Sparsh Masala rapid growth

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Sparsh Masala, under Sparsh Foods India Pvt. Ltd., originated as Shivaprasad Industries in 2006 in Karnataka, India. Founding StoryFounder Mr. Shivakumariah, an ex-Indian Army officer with 16 years of service, transitioned from wholesale merchant work to establish the spice manufacturing unit after voluntary retirement. His wife, Sneha Shivakumar, co-founded it with a focus on sharing authentic kitchen traditions through premium masalas emphasizing flavor, aroma, and quality. Starting small with just three basic products, it grew amid financial challenges by grinding and supplying spices to other companies.

Growth Milestones: The company expanded to over 40 products within a decade, earning ISO 9001:2008 and 22000:2005 certifications in 2012 for quality standards. Deeksha S Kumar, daughter of the founders, joined at age 22 and now serves as Managing Director, scaling it toward a ₹150 crore brand through innovation and marketing. Recent moves include signing celebrities like Prabhudeva and Dia Mirza as ambassadors.

Core Philosophy Sparsh prioritises "purity" with "Flavour Lock" technology in premium packaging, targeting South Indian households for superior taste without compromising health. It remains a family-led, trusted name in blended masalas and spices.

Sparsh Masala is an Indian spice brand from Karnataka, known for pure, high-quality masalas and blended spice powders. Company Overview: Sparsh Foods India Pvt. Ltd., established in 2006 as Shivaprasad Industries, produces affordable spices with a "Flavour Lock" technology in premium packaging to retain aroma.

They offer products at neighbourhood stores and online, with celebrity ambassador Dia Mirza for the premium line. It's popular in Bengaluru for authentic taste without stomach irritation. Key ProductsSparsh specializes in both whole spices and ready-to-use masalas in 100g-1kg packs. Popular combos include packs of 6 masalas like Garam, Jeera, Biryani, Chicken, Kabab, and Egg Curry for around ₹500.

Sparsh Masala has experienced notable growth as a South India-based spice brand. Key factors include strong leadership and strategic expansions. Company Background: Founded in 2006 by Shivakumariah and Sneha Shivakumar, Sparsh Masala started as a home-based venture in Karnataka. Deeksha S Kumar took over as Managing Director at age 22, driving professionalisation through better processes, hiring, and branding.

Growth DriversThe brand achieved 40-50% year-over-year growth by focusing on quality via FSSC 22000 and USFDA certifications, a "Flavour Lock" packaging process, and authentic spice blends. Products like Chicken Kabab Masala have seen explosive demand, becoming top sellers that mimic restaurant flavours at home.

 Marketing boosted visibility with ambassadors like Dia Mirza earlier and Prabhudeva in 2025.Recent Milestones. By 2025, Sparsh aimed for ₹150 crore revenue through smart investments and pan-India expansion into states like Uttar Pradesh and Telangana. In early 2026, Deeksha shared the company's "grit and growth" story at events, emphasising customer loyalty and women-led innovation.

Deeksha S Kumar became the youngest Managing Director of Sparsh Masala at age 22 in 2014, transforming the family spice business into a rapidly growing brand. Early Life and EducationDeeksha hails from Bangalore, Karnataka, where Sparsh Foods began as a home-based venture in 2006 by her parents, Shivakumariah and Sneha Shivakumar.

She holds a BBA in Marketing from Mount Carmel College (2011-2014) and a Post-Graduate Diploma in CRM from IIM Indore (2014-2015). Before taking the MD role, she briefly worked as a Market Research Analyst at Tata Consultancy Services. Role in Company Growth. As MD of Sparsh Foods India Pvt. Ltd. since June 2014, Deeksha professionalised operations by implementing FSSC 22000 and USFDA certifications, innovative "Flavour Lock" packaging, and targeted marketing with celebrities like Prabhudeva.

 Her leadership drove 40-50% annual growth, expanding from South India to national markets like Uttar Pradesh and Telangana, with a 2025 revenue goal of ₹150 crore. In 2026, she actively shares the "grit and growth" story at events like Z R.I.S.E., emphasising customer loyalty, women's empowerment, and authentic flavours.

Deeksha S Kumar implemented targeted strategies that professionalised Sparsh Masala and fueled its rapid expansion. Quality and CertificationsShe prioritized certifications like FSSC 22000 for food safety and USFDA compliance to build consumer trust in product purity. This enabled premium positioning and entry into larger retail chains.

Packaging InnovationDeeksha introduced the "Flavour Lock" packaging process, which preserves spice aroma and taste longer than standard methods. This differentiation helped products like Chicken Kabab Masala gain a competitive edge in mimicking restaurant-quality flavours. Marketing and Branding.

She overhauled branding with celebrity endorsements, starting with Dia Mirza and later Prabhudeva in 2025, alongside digital campaigns emphasising authenticity. Event appearances, like at Z R.I.S.E. in 2026, highlighted her "grit and growth" narrative to inspire distributors. Distribution ExpansionDeeksha drove geographic scaling from Karnataka to pan-India markets, including Uttar Pradesh and Telangana, via distributorship programs. This supported 40-50% YoY growth toward a ₹150 crore revenue target by 2025.

Sparsh Foods India Pvt. Ltd., the company behind Sparsh Masala, reports operating revenue between INR 100-500 crore for FY 2024 (ended March 31, 2024).  Detailed breakdowns show net sales around INR 1,190 million (₹119 crore) in FY 2024, up from ₹888 million in FY 2023 and ₹690 million in FY 2022, with net profit at ₹52 million in the latest year.

Net Worth Insights: Book net worth increased by 23.1% in FY 2024, reflecting improved financial health despite a 6.69% EBITDA dip.  An older U.S.-based estimate pegged annual revenue at $19.8 million (about ₹165 crore equivalent), but recent Indian data supersedes this. Growth TargetsManagement, including MD Deeksha S Kumar, aims to scale toward a ₹150 crore brand milestone, as highlighted in 2025 interviews.  No public FY 2025 or 2026 figures are confirmed yet, with exact sales and net worth often paywalled in filings.

Sparsh Masala is manufactured in state-of-the-art facilities on the outskirts of Bengaluru, Karnataka, India. Manufacturing Location: The primary production unit is located at SY No. 100/2, Kasaba Hobli, Hydalu Village, near Nelamangala (also spelt Nelamangala), Bangalore - 562123. This modern automated factory employs a largely local workforce, including many women from rural areas.

Headquarters and Operations Sparsh Foods India Pvt. Ltd., the parent company, is headquartered in the Yeshwanthpur and Sadashiva Nagara areas of Bengaluru, Karnataka. Additional references point to Narasipalya and Binnamangala Village operations, all within the greater Bangalore region.